
Product design
leadership grounded
in service design
I help founders and platform businesses understand which problems to solve first, then design the product and service around them. Sixteen years across luxury, platforms and complex service ecosystems, from platform products at Farfetch to co-founding Scheme, a sourcing marketplace for interior designers.
Selected work
About
I love a map.
I think all projects, big or small, should start with a map. Whether that's of where things stand today or where you want to get to next, you need a clear view of the bumps in the road, so you can plan a route around them.
I know first-hand that the sequence of a product strategy matters as much as the experience itself. Understanding how the parts of a service connect, and designing for the spaces in between, is what builds an experience people trust. I love research as much as design, and I've built a career doing both.
Experience
- Scheme · Co-Founder, Product2024 to present
- Farfetch2018 to 2023
- Principal Designer, Platform Products2022 to 2023
- UX Research and Service Design Manager2020 to 2022
- Principal Designer, Platform Products2018 to 2020
- Intel · Senior Interaction Designer2015 to 2018
- Great Fridays (now EPAM) · Lead Experience Designer2012 to 2015
- Seren (now EY) · Associate Consultant2010 to 2012
Contact
Let's talk about
what you're building.
Open to contract and interim roles, permanent roles,
and fractional or advisory work.
- Location
- London and Brighton

